Check out this cool music video for the Cold War Kids’ “I’ve Seen Enough.” Done by the production company Tool, it’s the first video of its kind which basically allows the user to customize the song in real time. Each band member has four colored bars above them which can be activated by the user to trigger different instruments or styles of play. Click on the member and you can mute them completely. From reggae and acoustic versions, to straight up acapella, bass lines and drum breaks, the possibilities are endless. With traditional music videos becoming all but obsolete, it’s not surprising that bands are re-approaching how their music is heard and distributed, and it’s companies like Tool that are coming up with brilliant ideas to help bring their music to life.
Click on the image to play.
