iQ font – When driving becomes writing / Full making of from wireless on Vimeo.
I’m a type geek, and love finding innovative ways of creating type treatments. My friend pointed me to this really cool project by Toyota and ad agency Happiness Brussels. In order to promote Toyota’s new car called the iQ, the agency came up with the idea of producing a font based entirely on the car’s handling capabilities. With the help of Pierre and Damien from Please Let Me Design and interactive artist Zachary Lieberman (openframeworks.cc), they were able to create a software program that tracked the car’s movements. From there, professional racing pilot Stef Van Campenhoudt executed the skids necessary to bring the iQ font to life.
You can download it here and view the making of flickr set here.
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whats the name of the track in this.thanks